Task: Determine the usability of Howard University School of Business Site: BSCHOOL.HOWARD.EDU.  Uncover the Strengths, Weaknesses, Opportunities, and Threats by performing a SWOT Analysis.

Factors to Analyze: 

  • Ease of use

  • Ease of navigation

  • Ease of finding information 

SWOT Analysis:

 

 

 

 

 

 

 

 

 

 

 

 

 

Recommendations: 

● Move and/or rename the Quick Start subsection
● Create a consistent Menu navigation experience
● Make sure everything serves a purpose
● Unlink the menu & search navigation
● Reduce the total number of sections on the homepage

To read the Methodology and Results of the study download the full Usability Report by clicking on the pdf icon.