Task: Determine the usability of Howard University School of Business Site: BSCHOOL.HOWARD.EDU.  Uncover the Strengths, Weaknesses, Opportunities, and Threats by performing a SWOT Analysis.

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Factors to Analyze: 

  • Ease of use

  • Ease of navigation

  • Ease of finding information 

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SWOT Analysis:

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Recommendations: 

● Move and/or rename the Quick Start subsection
● Create a consistent Menu navigation experience
● Make sure everything serves a purpose
● Unlink the menu & search navigation
● Reduce the total number of sections on the homepage

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To read the Methodology and Results of the study download the full Usability Report by clicking on the pdf icon.